Customers + Value + HYPOTHESES testing: How does my product or service create gains or eliminate pains from my customers' jobs and/or lives?
Before you go any further, consider the hypotheses or guesses you recorded for Customer Segments and your Value Proposition. Now is the time to interview potential customers to test your hypotheses with the Value Proposition Canvas.
In order to consider the link between your Value Proposition and Customers, answer the following questions:
What are some of the jobs your customer does? How can you make these easier?
What are some of the activities your customer does everyday? How can you make these better?
What "pains" does your customer experience? How can you solve these problems?
What "gains" would your customer like? How can you satisfy these needs?
After interviewing potential customers, what new needs did you discover?
How can you pivot or change your model so your product or service can be a "Gain Creator" or a "Pain Reliever" for customers?
Download a .pdf of the Value Proposition Canvas to plan and visualize hypotheses testing.
What are some of the jobs your customer does? How can you make these easier?
What are some of the activities your customer does everyday? How can you make these better?
What "pains" does your customer experience? How can you solve these problems?
What "gains" would your customer like? How can you satisfy these needs?
After interviewing potential customers, what new needs did you discover?
How can you pivot or change your model so your product or service can be a "Gain Creator" or a "Pain Reliever" for customers?
Download a .pdf of the Value Proposition Canvas to plan and visualize hypotheses testing.