SUSTAINABILITY SUPERHEROES
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Customers + Value + HYPOTHESES testing: How does my product or service create gains or eliminate pains from my customers' jobs and/or lives?

Before you go any further, consider the hypotheses or guesses you recorded for Customer Segments and your Value Proposition. Now is the time to interview potential customers to test your hypotheses with the Value Proposition Canvas. 
In order to consider the link between your Value Proposition and Customers, answer the following questions:
What are some of the jobs your customer does? How can you make these easier?
What are some of the activities your customer does everyday? How can you make these better?
What "pains" does your customer experience? How can you solve these problems?
What "gains" would your customer like? How can you satisfy these needs?
After interviewing potential customers, what new needs did you discover? 
How can you pivot or change your model so your product or service can be a "Gain Creator" or a "Pain Reliever" for customers?

Download a .pdf of the Value Proposition Canvas to plan and visualize hypotheses testing.
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  • Home
  • About
  • Blog
  • Resources
    • Resources from Workshops >
      • America Recycles Day
      • Ask the Right Questions
      • Birds, Bees, Flowers, Trees
      • Circular Economy
      • Earth Day Every Day >
        • Text Sets K-2
        • Text Sets 3-5
      • Energy
      • Frozen
      • Garbage Solutions
      • Gardening
      • In Kindergarten >
        • In Kindergarten Bees
        • In Kindergarten with Peter Rabbit
        • In Kindergarten with the Lorax
      • Rethink Tank
      • In the Shark Tank >
        • Business Model Canvas >
          • Ideation
          • Value Proposition >
            • Customer Segments
            • Value + Customer Testing
            • Channels
            • Customer Relationships
          • Revenue
          • Costs >
            • Key Resources
            • Key Activities
            • Key Partners
      • Industrial Revolutions
      • Meet the Lorax
      • Practice Sustainable Manufacturing
      • Secondary Science
      • Solve Problems and Make Decisions
      • Use Design Thinking
      • Use Text Sets >
        • Text Sets At-risk Turtles
        • Text Sets Adopt a Road
        • Text Sets Recycle
      • Sustainable Development Goals >
        • SDG Ask the Right Questions
        • Good Life Goals
      • Toy Story: Trash to Treasure
      • Use the Arts to Inspire Change
      • Waste Not Want Not >
        • Waste Not Food Waste Lessons and Websites
        • Waste Not Composting Resources
      • Water
    • Decision Making >
      • Nearpod Lessons Part 1
      • DecisionMaking2
      • DecisionMaking3
      • DecisionMaking4
      • DecisionMaking5
      • DecisionMaking6
      • Peter Rabbit Decisionomics
  • register