Revenue Stream:  How do you make money?

In the Revenue Streams Building Block make a hypothesis about the cash you think you will generate from your Customer Segment(s). A business model can have two different types of Revenue Streams: Transaction revenues from one-time customers, or Recurring revenues from ongoing payments or post-purchase support agreements.

Questions to Ask to Create Revenue Stream Hypotheses:

• For what value are customers willing to pay?
• What do they currently pay?
• How are they paying?
• How would they prefer to pay?
• How much does each Revenue Stream contribute to overall revenue?