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Customer Segments:
​Who do you Help?

The Customer Segments Building Block defines the potential groups of customers your enterprise plans to serve. Customer groups are in different segments if their needs require a specific offer. Some customers are reached through different channels of distribution, require different relationships, or are willing/able to pay more/less for different parts of your product/service. 
As described by Osterwalder & Pigneur, there are different types of Customer Segments: 
  • Mass Market: One large group with broadly similar needs and problems
  • Niche Market: Tailored to specific specialized customers 
  • Segmented: Different parts to specialize on segments with slightly different needs
  • Diversified: Unrelated Customer Segments with very different needs
  • Multi-sized Markets: Two or more independent Customer Segments
Who will you target?
  • For whom are we creating value?
  • Who are our most important customers?
Conduct some research on Customer Segments:​
  • Cleverism Customer Segments Article
  • E-Commerce Digest Article on Customer Segments
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  • Home
  • About
  • Blog
  • Resources
    • Resources from Workshops >
      • GLOBAL LITERACY: INDUSTRIES, INNOVATION, AND INFRASTRUCTURE
      • Buy The Change You Want to See
      • Save the Ocean
      • America Recycles Day
      • Ask the Right Questions
      • Birds, Bees, Flowers, Trees
      • Circular Economy
      • SDG 101
      • Earth Day Every Day >
        • Text Sets K-2
        • Text Sets 3-5
      • Energy
      • Frozen
      • Garbage Solutions
      • Gardening
      • In Kindergarten >
        • In Kindergarten Bees
        • In Kindergarten with Peter Rabbit
        • In Kindergarten with the Lorax
      • Rethink Tank
      • In the Shark Tank >
        • Business Model Canvas >
          • Ideation
          • Value Proposition >
            • Customer Segments
            • Value + Customer Testing
            • Channels
            • Customer Relationships
          • Revenue
          • Costs >
            • Key Resources
            • Key Activities
            • Key Partners
      • Industrial Revolutions
      • Meet the Lorax
      • Practice Sustainable Manufacturing
      • Secondary Science
      • Solve Problems and Make Decisions
      • Use Design Thinking
      • Use Text Sets >
        • Text Sets At-risk Turtles
        • Text Sets Adopt a Road
        • Text Sets Recycle
      • Sustainable Development Goals >
        • SDG Ask the Right Questions
        • Good Life Goals
      • Toy Story: Trash to Treasure
      • Use the Arts to Inspire Change
      • Waste Not Want Not >
        • Waste Not Food Waste Lessons and Websites
        • Waste Not Composting Resources
      • Water
    • Decision Making >
      • Nearpod Lessons Part 1
      • DecisionMaking2
      • DecisionMaking3
      • DecisionMaking4
      • DecisionMaking5
      • DecisionMaking6
      • Peter Rabbit Decisionomics
  • register