Customer Segments:
​Who do you Help?

The Customer Segments Building Block defines the potential groups of customers your enterprise plans to serve. Customer groups are in different segments if their needs require a specific offer. Some customers are reached through different channels of distribution, require different relationships, or are willing/able to pay more/less for different parts of your product/service. 
As described by Osterwalder & Pigneur, there are different types of Customer Segments: 
  • Mass Market: One large group with broadly similar needs and problems
  • Niche Market: Tailored to specific specialized customers 
  • Segmented: Different parts to specialize on segments with slightly different needs
  • Diversified: Unrelated Customer Segments with very different needs
  • Multi-sized Markets: Two or more independent Customer Segments
Who will you target?
  • For whom are we creating value?
  • Who are our most important customers?
Conduct some research on Customer Segments:​