Key partners: who will help you?

Companies create partnerships to acquire resources, reduce risk, or enhance their business models. Osterwalder and Pigneur distinguish between four types of partnerships:

• Alliances between non-competitors 
• Strategic partnerships between competitors
• Joint ventures
• Buyer-supplier relationships

Questions to Ask to Create Key Partner(s) Hypotheses:

• Who are the Key Partners?
• Who are our key suppliers?
• What Key Resources are we purchasing from partners?
• What Key Activities do partners perform?