The Business Model Canvas for High School

The Gus A. Stavros Center for Free Enterprise and Economic Education at the University of South Florida created this web resource to help teach students about Entrepreneurship. The Business Model Canvas (BMC) is an entrepreneurial tool, created by Alexander Osterwalder to discover new ideas and design business models that help transform an idea into a successful business by creating value for customers.  After students come up with an idea for a good or service, they make guesses/hypotheses for the 9 building blocks illustrated below and expanded on the pages on this site. Then, as students interview potential customers the model changes - in BMC lingo, they will pivot their model to solve a pain or create a gain for current or potential customers. 

Business Model Canvas explained by Alexander Osterwalder

Check out our resource pages:
Ideation
Value Proposition

• Customer Segments
• Value + Customer Testing
• Channels
• Customer Relationships
  

Revenue
Costs

• Key Resources
  
• Key Activities
  
• Key Partners

These are the main sources used to create this educational website:

• Strategyzer website, co-founded by Alexander Osterwalder (original source for all things BMC)
• Alexander Osterwalder's 45-minute video on the Business Model Canvas
• BMC basic template for download
• Sample pages from Business Model Generation (by Alexander Osterwalder & Yves Pigneur)
• Kauffman Foundation Strategyzer BMC videos: From Idea to Business
• Steve Blank Startup Tools and BMC resources 
• Steve Blank's free Udacity Course 
• Beyond the Lemonade Stand article by Steve Blank