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The Business Model Canvas for High School

The Gus A. Stavros Center for Free Enterprise and Economic Education at the University of South Florida created this web resource to help teach students about Entrepreneurship. The Business Model Canvas (BMC) is an entrepreneurial tool, created by Alexander Osterwalder to discover new ideas and design business models that help transform an idea into a successful business by creating value for customers.  After students come up with an idea for a good or service, they make guesses/hypotheses for the 9 building blocks illustrated below and expanded on the pages on this site. Then, as students interview potential customers the model changes - in BMC lingo, they will pivot their model to solve a pain or create a gain for current or potential customers. 

Picture
Picture
Business Model Canvas explained by Alexander Osterwalder
Check out our resource pages:
Ideation
Value Proposition
  • Customer Segments
  • Value + Customer Testing
  • Channels
  • Customer Relationships
Revenue
Costs
  • Key Resources
  • Key Activities
  • Key Partners

These are the main sources used to create this educational website:
  • Strategyzer website, co-founded by Alexander Osterwalder (original source for all things BMC)
  • Alexander Osterwalder's 45-minute video on the Business Model Canvas
  • BMC basic template for download
  • Sample pages from Business Model Generation (by Alexander Osterwalder & Yves Pigneur)
  • Kauffman Foundation Strategyzer BMC videos: From Idea to Business
  • Steve Blank Startup Tools and BMC resources 
  • Steve Blank's free Udacity Course 
  • Beyond the Lemonade Stand article by Steve Blank














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  • Home
  • About
  • Blog
  • Resources
    • Resources from Workshops >
      • GLOBAL LITERACY: INDUSTRIES, INNOVATION, AND INFRASTRUCTURE
      • Buy The Change You Want to See
      • Save the Ocean
      • America Recycles Day
      • Ask the Right Questions
      • Birds, Bees, Flowers, Trees
      • Circular Economy
      • SDG 101
      • Earth Day Every Day >
        • Text Sets K-2
        • Text Sets 3-5
      • Energy
      • Frozen
      • Garbage Solutions
      • Gardening
      • In Kindergarten >
        • In Kindergarten Bees
        • In Kindergarten with Peter Rabbit
        • In Kindergarten with the Lorax
      • Rethink Tank
      • In the Shark Tank >
        • Business Model Canvas >
          • Ideation
          • Value Proposition >
            • Customer Segments
            • Value + Customer Testing
            • Channels
            • Customer Relationships
          • Revenue
          • Costs >
            • Key Resources
            • Key Activities
            • Key Partners
      • Industrial Revolutions
      • Meet the Lorax
      • Practice Sustainable Manufacturing
      • Secondary Science
      • Solve Problems and Make Decisions
      • Use Design Thinking
      • Use Text Sets >
        • Text Sets At-risk Turtles
        • Text Sets Adopt a Road
        • Text Sets Recycle
      • Sustainable Development Goals >
        • SDG Ask the Right Questions
        • Good Life Goals
      • Toy Story: Trash to Treasure
      • Use the Arts to Inspire Change
      • Waste Not Want Not >
        • Waste Not Food Waste Lessons and Websites
        • Waste Not Composting Resources
      • Water
    • Decision Making >
      • Nearpod Lessons Part 1
      • DecisionMaking2
      • DecisionMaking3
      • DecisionMaking4
      • DecisionMaking5
      • DecisionMaking6
      • Peter Rabbit Decisionomics
  • register