SUSTAINABILITY SUPERHEROES
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Channels: How do you reach your customers?

The Channels Building Block should illustrate how your company plans to communicate with and reach your Customer Segments to deliver your Value Proposition. Channels can be Direct, such as selling through Web sales, your own sales force, or your own store/booth. Or Channels can be Indirect: partner stores, wholesale distribution, partner-owned Web sites (i.e. Amazon). 
Answer these questions to help make your decisions:
  • What are some traditional ways in which companies have reached consumers?
  • How can you reach customers through social media?
  • Through which channels do our Customer Segments want to be reached?
  • How are we reaching them?
  • Which ones work best?
  • Which ones are cost-efficient?
  • How are we integrating them with customer needs and routines? 
Read these articles about multichannel marketing before you make a decision:
  • Channel Distribution
  • Multichannel Marketing Definition
  • What is Multichannel Marketing?
  • Why You Need to Utilize Multichannel Online Marketing?
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  • Home
  • About
  • Blog
  • Resources
    • Resources from Workshops >
      • Sustainable Cities and Communities SDG11
      • GLOBAL LITERACY: INDUSTRIES, INNOVATION, AND INFRASTRUCTURE
      • Buy The Change You Want to See
      • Save the Ocean
      • America Recycles Day
      • Ask the Right Questions
      • Birds, Bees, Flowers, Trees
      • Circular Economy
      • SDG 101
      • Earth Day Every Day >
        • Text Sets K-2
        • Text Sets 3-5
      • Energy
      • Frozen
      • Garbage Solutions
      • Gardening
      • In Kindergarten >
        • In Kindergarten Bees
        • In Kindergarten with Peter Rabbit
        • In Kindergarten with the Lorax
      • Rethink Tank
      • In the Shark Tank >
        • Business Model Canvas >
          • Ideation
          • Value Proposition >
            • Customer Segments
            • Value + Customer Testing
            • Channels
            • Customer Relationships
          • Revenue
          • Costs >
            • Key Resources
            • Key Activities
            • Key Partners
      • Industrial Revolutions
      • Meet the Lorax
      • Practice Sustainable Manufacturing
      • Secondary Science
      • Solve Problems and Make Decisions
      • Use Design Thinking
      • Use Text Sets >
        • Text Sets At-risk Turtles
        • Text Sets Adopt a Road
        • Text Sets Recycle
      • Sustainable Development Goals >
        • SDG Ask the Right Questions
        • Good Life Goals
      • Toy Story: Trash to Treasure
      • Use the Arts to Inspire Change
      • Waste Not Want Not >
        • Waste Not Food Waste Lessons and Websites
        • Waste Not Composting Resources
      • Water
    • Decision Making >
      • Nearpod Lessons Part 1
      • DecisionMaking2
      • DecisionMaking3
      • DecisionMaking4
      • DecisionMaking5
      • DecisionMaking6
      • Peter Rabbit Decisionomics
  • register